5 ADAS Companies in India You Should Know About
- Mrunal Upadhye
- May 12
- 14 min read
Updated: May 14
Road accidents continue to pose a significant public health challenge in India, with more than 450,000 incidents and over 150,000 fatalities reported in 2022. This highlights an urgent need for better vehicle and road safety systems. Advanced Driver Assistance Systems (ADAS) are no longer seen as premium features. They have become essential technologies for reducing accidents and improving situational awareness.
ADAS uses sensors, computer vision, and real-time processing to support drivers. It helps with tasks like collision avoidance, lane discipline, and fatigue detection. In India, these technologies are gaining traction as vehicles advance and awareness increases. Changes in regulatory frameworks are also encouraging adoption. For example, sectors such as mining have begun using ADAS after new safety mandates.
While global players dominate the ADAS market, Indian companies are making their mark. They offer innovative solutions tailored to local needs.
Here are five ADAS companies in India that are leading the way.
Five ADAS Companies in India Driving Innovation:
Welcome to Novus Hi-Tech Robotic Systems. Here, a relentless commitment to excellence drives us forward. We are global leaders in Robotics and Advanced Driver Assistance Systems (ADAS). Its technology has helped prevent more than 200,000 accidents. The company analyzed 7 billion kilometers of real-world driving data to achieve this. The company’s Driver Monitoring System uses AI to track driver behavior in real time. It identifies signs of fatigue, distractions, and other critical risk factors.
Novus Hi-Tech has a legacy of innovation backed by more than 100 patents. The company has developed ADAS solutions for a wide range of sectors. These include automotive, pharmaceuticals, e-commerce, FMCG, solar, and paints. Novus Hi-Tech has deployed over 1,000 autonomous mobile robots. These robots are helping transform operational efficiency, productivity, and safety across industries.
More than 50,000 of Novus Hi-Tech’s ADAS systems are helping improve road safety. They are helping drivers and fleet operators across the world. With over 100 customers, Novus Hi-Tech continues to make a strong global impact.
Sasken Technologies builds Vision and RADAR fusion perception systems for Advanced Driver Assistance Systems (ADAS). Their solutions are configurable. They are also scalable. Sasken designs them to speed up ADAS product roadmaps toward Level 3 (L3) autonomy. The company uses Deep Learning on Automotive Grade platforms. This enables smart sensor fusion and easy personalization.
Sasken trained its solutions with over 10,000 hours of test drive data from India and Japan. They are ready for deployment. They bring 40 years of expertise in sensor and computer vision technologies. It offers turnkey development through advanced labs. These labs support Deep Learning, autonomous vehicle sensors, and field testing.
Sasken collaborates with leading silicon vendors. Its Perception Engine integrates computer vision, radar, lidar, connectivity, mapping, and path planning.
LinkedIn honored Sasken Technologies as one of India’s Top 10 Companies 2025, recognizing its innovation and workplace excellence.
Starkenn Technologies is a Made in India ADAS solutions provider. It focuses on building systems tailored for Indian road conditions. Starkenn designs AIS-compliant ADAS systems tested across more than 100,000 kilometers. The company has filed over six patents for its innovations. They have already helped save more than 1,200 lives and prevented over 350 accidents.
Starkenn provides industrial, commercial vehicles, and other high-risk sectors with ADAS solutions. Their solutions cover collision avoidance, drowsiness detection, alcohol detection, and fuel and load monitoring. Starkenn built all solutions with a safety-first mindset and real-world reliability. They also meet strict safety standards. The company designs its technology to meet regulations. It also addresses the unique challenges faced by Indian fleets.
YourStory Media has nominated Starkenn Technologies for TechSparks30. The nomination recognizes its innovation and impact. It highlights Starkenn among India’s most promising tech-driven companies.
LocoNav’s ADAS solution is a Video Telematics and driver safety platform. It comes bundled with hardware. This platform offers a one-stop solution for fleets. The system helps lower operational costs. It prevents false claims. It also improves the safety of drivers, vehicles, and businesses. Powered by AI, the solution uses dashcam sensors to send real-time warnings. Drivers get alerts for forward collisions, lane drifting, and other risky behaviors. Fleet operators also receive notifications for harsh braking, speeding, and distracted driving.
LocoNav is making fleet technology more accessible and affordable worldwide. It recently launched a Video Safety Solution combining a dashcam with video telematics. It helps improve road safety, reduce liability risks, and enhance driver behavior. It also offers prices that are 30 to 40 percent lower than traditional solutions.
LocoNav’s end-to-end fleet platform is active in over 30 countries. More than half a million vehicles use their core fleet-tech product. Over five million vehicles use at least one of their solutions. The company recently raised $37 million in a Series B funding round. The new funding will help LocoNav expand into 100-plus emerging market countries.
Roadzen’s drivebuddyAI is an AI-powered Advanced Driver Assistance System (ADAS) built for trucking fleets. It operates with two-way and 360-degree vision cameras to cover both the cabin and the road. Using edge computing, DrivebuddyAI captures driver movements and road conditions. It assesses risks in real time and sends warnings to prevent dangers.
Nisarg Pandya founded DrivebuddyAI in 2018 to advance driver safety through AI-powered solutions. The company focuses on deploying predictive AI assistance for fleets and logistics companies. This technology helps reduce collisions and cut operational losses.
It became the first system to receive ARAI validation under India’s AIS 184 safety standard. This standard is set to become mandatory for commercial vehicles by 2026. The achievement positions drivebuddyAI as the only compliant driver safety system. It is currently available for OEMs in India.
In 2024, Roadzen announced a strategic partnership between drivebuddyAI and Bosch. The collaboration integrates drivebuddyAI’s AI capabilities with Bosch’s automotive expertise. It aims to enhance safety offerings and expand global reach. The Bosch MPS Summit in Bengaluru honored drivebuddyAI with the Excellence in Safety & Security award in 2025.
Why Made-in-India ADAS Solutions Matter?
India’s road conditions demand more than imported technology. They demand localized intelligence.
Understanding the Indian Driving Environment
Driving in India is different from driving in Western countries. Roads often lack proper lane markings. Traffic is chaotic, with two-wheelers, trucks, buses, and pedestrians sharing the same space. Unexpected obstacles like stray animals or broken-down vehicles are common.
Imported ADAS systems target organized environments by design. They often fail to interpret unpredictable patterns on Indian roads. Indian-built ADAS systems take a different approach. Engineers train them on real-world data from Indian driving conditions. This training helps them handle local complexities.
"You cannot apply a system trained on German highways to a mining truck in Madhya Pradesh." — Industry Expert
Local Innovation with Global Standards
Indian ADAS companies are not copying Western systems at lower costs. They are building smart, rugged, and adaptable technologies suited to Indian conditions. Many of these solutions match or even exceed global performance standards.
Their systems identify lane drift even on damaged or missing markings.
They predict erratic driver behavior in mixed traffic. They also alert drivers to risks that global systems often miss on Indian roads. Indian companies combine deep local understanding with global technology standards. This approach helps them create solutions that are both powerful and practical.
Making Safety, Affordable, and Scalable
Affordability drives demand in the Indian market. Indian ADAS solutions are built to:
Lower hardware and deployment costs,
Work without expensive lidar setups while maintaining performance.
Offer modular options where fleets can select only the features they need.
It also enables operators in sectors like mining or logistics to adopt ADAS. Those with smaller fleets can do so without major investment barriers.
Setting a Blueprint for Emerging Markets
The success of Indian ADAS companies reaches beyond India. Other emerging markets in Asia, Africa, and Latin America face similar road conditions. They deal with unpredictable traffic, diverse vehicle types, and limited infrastructure. These challenges mirror what Indian companies already solve. By building systems that work in India, local developers set a global example. Their work offers a blueprint for scalable, affordable ADAS in real-world conditions.
Challenges Faced by Indian ADAS Companies
India holds strong potential for ADAS. Unlocking it requires solving a complex set of challenges. These challenges extend beyond technology. They involve unpredictable road behavior, financial limitations, gaps in infrastructure, and human-related factors. None of these issues exists in isolation. Each one affects the other, creating a layered environment that demands careful navigation.
For ADAS solutions to work in India, companies must go beyond surface-level fixes. They need to understand each problem in depth. Their responses must be practical and sensitive to real-world conditions.
Dealing with Unpredictable Road Behavior
Indian traffic operates in a very unstructured manner. Drivers often make quick decisions that don’t follow standard road logic. Honking serves as a primary means of communication. Intersections, too, tend to function without consistent signaling or right-of-way practices.
The situation becomes even more complex when you consider the variety of road users. Heavy trucks, two-wheelers, pedestrians, animals, and auto-rickshaws all share the same space. Together, they create a changing environment. The traffic is unpredictable and resists control through conventional systems.
This level of unpredictability creates a serious challenge for ADAS. Traditional systems face limitations in these conditions. Developers trained them on structured Western roads, not on Indian streets. These systems fail when drivers act out of pattern or traffic flows without order.
Indian ADAS companies must build systems that read driver intent and adjust in real time. To do that, they need large volumes of driving data. They must gather this data from different terrains and situations. These include rural roads without signs and crowded urban streets during the monsoon.
To build AI models that are capable of such responsiveness, companies must:
Develop context-aware systems that can interpret behavior, and not just detect objects.
Collect data on Indian traffic in all its forms. Use it to train models that can handle a wide range of real-world scenarios.
This goes beyond localization. It requires rethinking how a system interprets safety. The system must also respond to a changing environment.
Balancing Cost and Technology
India places a strong focus on cost. Most fleet operators and individual buyers expect technology to deliver value. They look for solutions that offer clear returns in the short term. High-end hardware like lidar, often used in Western ADAS systems, does not fit this model. Its cost makes it unsuitable for large-scale use in India. For local adoption, systems must balance performance with affordability.
Instead, Indian companies are focusing on leaner, smarter systems.
They aim to achieve similar safety outcomes with fewer resources. Many now rely on vision-based cameras and radar. Paired with efficient AI, these offer a practical solution. These technologies are more affordable and easier to integrate into mass-market vehicles.
But working within these cost constraints requires significant innovation. Systems must run on limited computational hardware. Designers need to optimize every part of the system to match these constraints. Efficiency becomes a key goal. It’s not only about how the system performs. It’s also about how much power it uses and how much each component costs. Every watt and every rupee matters in the final design.
Infrastructure Constraints
Beyond affordability, India’s digital and physical infrastructure poses significant limitations. Many commercial fleets operate in areas with weak cellular networks. These regions often lack GPS signals and have poor road conditions. Such environments make it hard for cloud-based systems to function.
These systems rely on real-time data transfer. Features like remote diagnostics and live updates stop working without stable connectivity. This creates performance gaps and reduces the system’s reliability.
To overcome this, companies are leaning on edge computing. ADAS stays functional in remote or disconnected areas. It processes all critical data within the vehicle itself. This method removes the system’s dependence on external networks. It keeps the core functions active when connectivity fails. It also speeds up how the system can respond. Faster response matters, especially when safety decisions must happen in real time.
Edge computing systems use less power and offer better data security. They reduce the need to send information to external servers. This makes them more efficient and safer for sensitive data. In India, these advantages matter even more. Relying on self-contained intelligence inside the vehicle is not a technical choice. It has become a necessary step for reliable and secure ADAS performance.
Educating Drivers and Fleet Owners
The success of ADAS depends on more than technology. It also depends on the people who use it. Many Indian drivers in logistics and transport do not know how these systems work. Some do not trust the features. Others turn off alerts because they find them distracting or do not see their value. Without a clear understanding, the system fails to support safe driving.
ADAS adoption needs more than technology. It requires awareness and trust. Installing systems in vehicles is not enough. Drivers and fleet owners must learn how these systems work. They need training that shows what each alert means. They must know how to respond to each signal. They should also understand why these systems matter for their safety.
Some of the most effective engagement strategies include:
Training sessions with real-life demonstrations of how ADAS prevents accidents.
Local-language interfaces and visual cues that reduce cognitive load for the user.
Drivers need a strong learning base to use ADAS the right way. Without it, many may not use the system at all. Some may use it in the wrong way. Even advanced features lose value when people do not understand them. The goal is to shape the system so it fits into the daily act of driving. Drivers should not have to think twice about how or when to use it. It should feel like a natural part of how they handle the vehicle.
The Future of ADAS in India
India has started a major shift in vehicle safety. Advanced Driver Assistance Systems, or ADAS, now play a central role in that shift. The country still faces gaps in infrastructure and pressure to keep costs low. However, more people and companies have started to adopt these systems. This trend continues to grow.
In the coming years, India will see key changes. New safety rules will take shape. Consumers will expect more from vehicles. Local companies will build systems that fit Indian roads. These changes will shape an ADAS path that suits India’s own needs and challenges.
Regulatory Push Toward Safer Roads
The government has started key reforms to support ADAS adoption. These efforts lay the base for wide use across the country. Policies like AIS 140, AIS 184, and Bharat NCAP now carry clear rules. They are no longer optional. These frameworks change how the industry views safety.
They set new standards for what vehicles must include. The rules require systems for emergency response and driver monitoring. They also mandate forward collision alerts. Public transport operators must follow these standards. Commercial fleets must also include them in their basic setup.
This goes beyond basic compliance. The government now takes an active role in shaping how the industry views safety. It sends a clear message that road safety must become a core part of vehicle design. This shift changes how companies operate. Regulators now set the standard. Manufacturers and fleet operators must follow. They cannot treat safety systems as optional. These features no longer serve only to stand out in the market. Companies need them to meet rules and remain in business.
ADAS for the Masses
India will not follow the same path as Western markets. In the West, ADAS started in luxury vehicles and slowly reached lower segments. India will take a different route. The market here works on a large scale and with tight budgets. These factors push companies to choose another approach. They focus on systems that offer flexibility. They also aim to keep the technology within reach for more buyers. This shift opens the door for wider use across vehicle types and price ranges.
Manufacturers no longer rely on bundled safety suites with high costs. They now offer modular systems. These let customers choose features based on their needs and budget. This shift makes ADAS more flexible. Basic features have already reached mid-range vehicles. These include lane departure warnings, collision alerts, and fatigue detection. Entry-level models will receive them next. This gradual rollout helps bring safety to a wider segment of the market.
This tiered integration ensures that safety does not remain the privilege of the few. Over time, features that once seemed advanced will become standard. Power steering and ABS followed a similar path in earlier decades.
Fleets Driving Early Adoption
Commercial vehicles are becoming a proving ground for ADAS in India. Fleet owners now adopt these technologies to meet safety rules. But their goals go beyond compliance. They also use ADAS to solve key business issues. These include reducing the number of accidents and cutting insurance costs. They also aim to improve how drivers behave on the road. The systems support both safety and efficiency across daily operations.
What makes ADAS compelling for fleets is its measurable impact:
Real-time behavior monitoring leads to fewer violations
Reduced accidents translate to less downtime and repair
GPS-linked ADAS systems support route efficiency and geofencing
In a sector where margins are tight, every avoided collision has economic value. Logistics and transport operators now lead ADAS adoption. They move faster than the private vehicle segment.
Prevent Accidents Before They Happen
Current ADAS systems react to what happens on the road. They warn drivers of danger or take control in emergencies. The next wave, however, will go a step further by focusing on prediction.
Future ADAS platforms will use AI to improve how vehicles respond to the road. These systems will detect signs of driver fatigue by tracking facial micro-expressions. They will also study traffic patterns to spot unusual road behavior.
The system will learn how vehicles move in different situations. It will use this knowledge to predict risk. It may combine past data with current road conditions. This helps the system identify danger zones before the driver notices them. This shift will help vehicles act earlier and avoid threats with more accuracy.
This shift takes ADAS from assistive tools to systems that can predict danger. It marks a major change in how India approaches road safety. These predictive systems do more than react. They change how vehicles deal with risk. Instead of waiting for danger, the system helps drivers avoid it. This new approach can reshape how people drive and what safe roads become.
Building for India’s Roads
Western ADAS systems face limits on Indian roads. They often fail to handle unmarked lanes and unpredictable traffic. They also struggle with the mix of vehicles and people.
Cars, bikes, pedestrians, and animals all use the same space. These conditions break the patterns most systems rely on. Indian engineers are now building new solutions to solve this. They design systems that work from the ground up. Their goal is to match the realities of Indian roads.
They are combining radar, camera, and AI in ways that allow systems to:
Detect and classify diverse obstacles, from potholes to pedestrians
Operate reliably even in low-light or poor weather conditions
Work with limited connectivity through edge processing
These systems use local data during training. Engineers collect this data from Indian roads. It reflects how people drive in different regions. The systems learn to manage informal patterns and complex situations. Imported systems often fail in these cases. They rely on rules that may not apply here. Local teams design these technologies to match real conditions. This gives them an edge in performance and reliability.
Indian Innovators Setting the Pace
India no longer depends only on global safety technology. It now builds its own. Startups and local OEMs have started to lead this effort. They create ADAS systems that match local needs. These systems focus on simple design, low cost, and large-scale use. The teams behind them understand the market and know how to build for it. This shift makes India both a user and a maker of road safety solutions.
Their edge comes from:
Deep familiarity with India’s roads and user behavior
Tight integration between hardware and software
Agility in customizing systems for different vehicle segments
These companies are not only serving domestic needs. They are also eyeing similar markets across Southeast Asia, Africa, and Latin America. India may soon lead in affordable ADAS technology. Its solutions match real-world challenges faced by many countries.
Roadblocks and Opportunities Ahead
Adoption still faces headwinds. Public awareness remains low, especially outside urban areas. Infrastructure inconsistencies, such as poor signage or unlit roads, reduce ADAS effectiveness. Advanced features like autonomous braking remain out of reach for many due to cost.
Change has started to take shape. Several forces now push ADAS forward in India. Hardware prices continue to drop. Regulations have become stricter. More people now ask for safer vehicles. These factors create pressure on manufacturers to act.
With strong policy support, local teams can do more. Continued innovation will help build better systems. Adaptive cruise control and traffic jam assist are complex tools. Still, they can find a place in the market. They may soon work at scale across different vehicle segments.
Conclusion: Driving Toward a Safer Future
The journey toward safer roads in India has only begun. Advanced Driver Assistance Systems were once seen as luxury technologies. Today, they are essential for saving lives, protecting fleets, and improving transportation.
Indian companies are leading this transformation.
They are designing solutions for Indian roads, Indian drivers, and Indian realities. Stronger regulations, smarter AI, and public awareness will push ADAS forward. It will shift from a nice extra to a required safety standard. It will become a critical part of India's transport ecosystem.
As we move forward, one thing is clear. Innovators who know these roads best are building the future of safer mobility in India.
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