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Why 2026 Could Be the Year Radar-Based ADAS Goes Mainstream in India — Even for Budget Vehicles
India’s EV revolution is doing more than accelerating the shift to cleaner mobility — it’s fast-tracking the adoption of radar-based ADAS across the automotive market. As EV makers race to differentiate with safer, smarter features, radar systems are becoming standard even in models priced under ₹15 lakh. Fleet EVs, government incentives, and growing consumer expectations are creating the perfect storm for radar to scale rapidly, driving down costs for the entire industry. By
Marketing Starkenn
24 hours ago4 min read


How ADAS is Redefining Vehicle Safety and Shaping the Future of Mobility
India’s mobility landscape is changing faster than ever. With roads becoming more complex and drivers expecting smarter, safer vehicles, ADAS is emerging as the technology that bridges human limitations and real-time driving intelligence. As India embraces EVs, better highways, and stronger safety norms, ADAS is set to redefine how the country moves.
Marketing Starkenn
Nov 254 min read


How Radar Systems Are Driving the Future of Autonomous Mobility
Radar isn’t just another automotive sensor, it’s becoming the backbone of autonomous mobility.
From 77GHz breakthroughs to 4D imaging radar, the tech driving the next generation of ADAS is evolving faster than ever. Curious how radar is reshaping safety, autonomy, and India’s mobility future?
Marketing Starkenn
Nov 205 min read


How ADAS and a ‘Made in India’ ADAS Stack Are Driving India’s Mobility Revolution
Contents Introduction: Localizing ADAS for India Why India Needs a Tailored ADAS Platform Qualcomm’s India Strategy: What They’ve Announced Key Features of the Localized ADAS Stack What This Means for OEMs, Tier-1s & ADAS Companies in India Opportunities & Challenges Ahead Conclusion: India’s Road to Smart, Safe Mobility Introduction Advanced Driver Assistance Systems — or ADAS  — are no longer a futuristic idea. They’ve quietly made their way from luxury models into everyday
Marketing Starkenn
Nov 54 min read


ADAS Adoption in India Reaches 8.3% — What’s Driving the Surge?
The Rise of ADAS in India: From Luxury to Necessity Table of Contents Introduction: From Luxury to Necessity Government Push: Safety Becomes Law Localization: ADAS for Indian Roads Growing Consumer Awareness EVs and ADAS: A Perfect Match Tier-II Cities Join the Wave Challenges That Still Remain Future Outlook: Safer Roads Ahead Conclusion Introduction: From Luxury to Necessity Not long ago, features like automatic emergency braking and lane-keeping assist were seen as luxur
Marketing Starkenn
Oct 84 min read


Can ADAS Really Handle India’s Traffic Chaos?
Average Indian Traffic Content List Introduction: ADAS vs India’s Roads The Challenge of Missing Lane Markings Mixed and Erratic Traffic Unpredictable Road Conditions The Need for Local Calibration Why the Debate Matters Conclusion Introduction Advanced Driver Assistance Systems ( ADAS ) are changing how we drive. Features like automatic braking, lane warnings, and blind spot alerts are already standard in cars across Europe and the U.S. But India is different. Our highways a
Marketing Starkenn
Sep 302 min read


ADAS Regulations: Safety is Now a Legal Responsibility for Commercial Vehicles
ADAS Regulations: Safety is Now A Legal Responsiblity for Commercial Vehicles Table of Contents Introduction: From Choice to Legal Duty...
Marketing Starkenn
Sep 103 min read


Why 77GHz Radar Is Replacing 24GHz as the New Standard
77 GHz radar is replacing 24 GHz as the automotive standard, offering higher resolution, longer range, and global regulatory support.
Mrunal Upadhye
Aug 217 min read


The Role of Advanced Emergency Braking Systems in Road Safety
Discover how Advanced Emergency Braking Systems enhance road safety by detecting potential collisions and automatically applying brakes, reducing accidents and saving lives.
Mrunal Upadhye
Aug 138 min read


DGMS Guidelines for ADAS and Mining Safety Regulations 2025
We explain the DGMS guidelines for ADAS in mining and what they mean for safety, equipment use, and regulatory requirements.
Mrunal Upadhye
Jul 99 min read


Understanding the Levels of ADAS - Complete Guide 2025
Discover the levels of ADAS explained through the SAE automation framework, from foundational driver assistance to complete vehicle autonomy. Understand how each level contributes to the evolution of intelligent driving systems.
Mrunal Upadhye
May 238 min read


5 ADAS Companies in India You Should Know About
Explore five key ADAS companies driving innovation in India, along with the challenges the industry faces and the road ahead for advanced vehicle safety systems.
Mrunal Upadhye
May 1214 min read


ADAS Safety Features you should have in your Car
Explore how ADAS safety features are transforming driving in India. Learn about key technologies, their benefits on Indian roads, and how to choose the right system for your car.
Mrunal Upadhye
Apr 1510 min read


What is ADAS System? and Why do you need ADAS in your Car?
Learn the meaning and definition of ADAS or Advanced Driver Assistance Systems, why you need it in your car, how it works, safety features.
Mrunal Upadhye
Mar 2511 min read


ADAS Challenges and Roadblocks to Growth in India
ADAS is a set of intelligent features that assist drivers in various aspects of driving, such as collision avoidance, lane-keeping assistanc
Mrunal Upadhye
Mar 1210 min read


Top ADAS Feature Cars in India 2025 - From Affordable to Luxury
Looking for ADAS feature cars in India? This guide covers affordable to luxury models with ADAS levels, key safety features, and pricing to
Mrunal Upadhye
Feb 610 min read


How Starkenn is Leading the Indigenous ADAS Revolution in India
Discover how Starkenn, a pioneering Indian ADAS-Deep tech startup, is enhancing road safety with adas solutions tailored for India’s unique
Mrunal Upadhye
Dec 17, 20246 min read


How ADAS is Paving the Way to Reduce Traffic Congestion
Discover ADAS Systems are reducing traffic congestion with AI and radar-powered smart systems, optimizing road networks for smarter cities.
Mrunal Upadhye
Dec 16, 20244 min read


How ADAS Technology Can Improve Driving Safety for Older Drivers
Explore how Advanced Driver Assistance Systems (ADAS) enhance driving safety for older adults, integrating technology to support the aging p
Mrunal Upadhye
Dec 11, 20244 min read


How Drivers Interact with Advanced Driver Assistance Systems
ADAS is revolutionising mobility, find how drivers interact with them. Explores the human factors in ADAS and insights for optimal safety an
Mrunal Upadhye
Dec 2, 20244 min read
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