top of page
WFH Setup


Everything You Need to Know About ADAS in Commercial Vehicles Industry

Advanced Driver Assistance System in Commercial vehicles
ADAS in CV Industry

Picture yourself on a bustling highway, surrounded by a convoy of commercial vehicles, each carrying precious cargo and vital supplies to their destinations. As you manoeuvre through the traffic, you can't help but wonder about the risks and challenges the drivers behind the wheel of these massive machines face. In an industry where safety and efficiency are paramount, introducing the Advanced Driver Assistance System (ADAS) has been a game-changer.

ADAS is not just another technological advancement; it's a lifeline for drivers navigating the ever-changing landscape of commercial transportation. From mitigating collision risks to optimising fuel efficiency, ADAS is revolutionising how commercial vehicles operate on our roads.

What Is ADAS In The Automotive Industry?

But first, let’s discuss what exactly is ADAS in the automotive industry.

ADAS, or Advanced Driver Assistance System, is a sophisticated technology designed to assist drivers in various aspects of driving. From collision avoidance to adaptive cruise control, ADAS utilises a combination of sensors, cameras, and software algorithms to enhance safety and improve the driving experience. In simple terms, ADAS acts as a co-pilot, providing real-time assistance to drivers, thereby reducing the risk of accidents and increasing overall vehicle efficiency.

Why Commercial Vehicles Require Advanced Driver Assistance Systems?

According to a report by The Economic Times, India suffers the highest number of road accidents in the world, with a fatality rate of 11%. It is a troubling fact that over 150,000 lives are lost every year in road accidents. According to an article by drishtiIAS, 90% of these are preventable.

The commercial vehicle industry operates in a high-stakes environment where safety and efficiency are paramount. With the increasing volume of goods being transported and the demand for faster deliveries, the need for advanced safety measures is more critical than ever. ADAS systems offer a solution by providing drivers with real-time alerts and assistance, thereby mitigating risks and ensuring commercial vehicles' safe and efficient operation. 

Key ADAS Technology Features Enhancing Commercial Vehicle Safety

ADAS systems for commercial vehicles come equipped with a range of features designed to enhance safety and improve the driving experience. Some of the key ADAS features include

Lane Departure Warning: Alerts the driver when the vehicle drifts out of its lane without signalling, helping to prevent accidents caused by lane deviation.

Adaptive Cruise Control: Maintains a safe following distance from the vehicle ahead by automatically adjusting the vehicle's speed, reducing the risk of rear-end collisions.

Blind Spot Detection: Alerts the driver when there is a vehicle in the blind spot, helping to prevent accidents during lane changes.

Collision Mitigation System: Automatically applies the brakes in the event of an imminent collision, reducing the severity of the impact or preventing accidents altogether.

Pedestrian Detection: Detects pedestrians in the vehicle's path and alerts the driver to avoid accidents.

How ADAS is Changing The Automotive Industry?

The integration of ADAS systems in commercial vehicles is revolutionising the industry in several ways. Firstly, it is enhancing safety by providing drivers with real-time alerts and assistance, thereby reducing the risk of accidents. Secondly, it is improving efficiency by optimising driving behaviour and reducing fuel consumption. Lastly, it is reducing operational costs by minimising the frequency and severity of accidents, leading to fewer downtime hours and lower repair costs.

How the ADAS Market is Shaping the Future of Commercial Vehicles

The ADAS market in the commercial vehicle industry is experiencing rapid growth, driven by the increasing demand for safety and efficiency solutions. With advancements in technology and the introduction of new features, the market is expected to continue its upward trajectory in the coming years. Major players in the industry are investing heavily in research and development to stay ahead of the competition and capitalise on the growing demand for ADAS systems.

As per market research conducted by CMI Market Research, the global India ADAS market is expected to record a CAGR of 18.80% from 2023 to 2032. By 2032, its market size is anticipated to reach US$ 9.98 billion from US$ 1.24 billion in 2022.

What are the Challenges of Integrating ADAS in Commercial Vehicle Fleets

Despite its numerous benefits, adopting ADAS systems in commercial vehicles comes with its own challenges. Some of the key challenges include:

Cost: The cost of implementing ADAS systems in commercial vehicles can be prohibitive for some fleet operators, especially small and medium-sized businesses.

Training: Proper training is essential for drivers to utilise ADAS systems and maximise their benefits effectively. However, training programs can be time-consuming and costly for fleet operators.

Compatibility: Ensuring compatibility between ADAS systems and existing vehicle infrastructure can be challenging, especially for older vehicles.

Regulatory Hurdles: Compliance with regulatory standards and certifications can be a complex and time-consuming process for manufacturers and fleet operators.

How Starkenn's Innovative ADAS Solutions help Seamless ADAS Integration in Commercial Vehicles

We are at the forefront of innovation in developing affordable ADAS technology specifically tailored for the commercial vehicle industry. With our cutting-edge solutions and expert support, fleet operators can easily adapt ADAS technology and overcome the challenges associated with its implementation without burning a big hole in their pockets. Our comprehensive training programs and ongoing technical support ensure that drivers are equipped with the knowledge and skills to effectively utilise ADAS systems, thereby maximising their benefits and enhancing safety and efficiency on the road.

Our cutting-edge solutions include:

Starkenn Attention: Driver Monitoring System

Starkenn Attention is an in-cabin vision-based solution equipped with on-the-edge computer vision and artificial intelligence (AI). It continuously monitors the driver, detecting distraction, drowsiness, and over-speeding, issuing audio-visual alerts to prevent accidents due to human error.

Starkenn Brake Safe: Collision Mitigation System

Starkenn Brake Safe is an active safety system with a patented Advanced Emergency Braking System (AEBS). It engages in response to critical collision scenarios, reducing the risk of fatal accidents with negligible false alarms. Designed to operate in all weather conditions, it adds an extra layer of safety to commercial vehicles.

What Does the Future Hold for ADAS in Commercial Vehicles?

The future of ADAS in the commercial vehicle industry is bright, with advancements in technology and increasing demand driving innovation and growth. As the demand for safer and more efficient transportation solutions continues to grow, ADAS technology will play a crucial role in shaping the future of commercial vehicles. With its ability to enhance safety, improve efficiency, and reduce operational costs, ADAS has the potential to transform the way we think about commercial transportation. With Starkenn Technologies, the adoption of ADAS technology in commercial vehicles is set to revolutionise the industry and pave the way for a safer and more efficient future on the road. 


bottom of page